Performance Marketing Specialist

About DX

DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.

Backed by ICONIQ and other leading investors, DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We’re headquartered in Salt Lake City, profitable, and more than tripling revenue year over year.

About the role

We’re looking for a Performance Marketing Specialist to take full ownership of our Google Ads and LinkedIn campaigns. In this role, you’ll generate qualified leads and drive revenue growth through precision-targeted Google Ads campaigns and strategic LinkedIn advertising focused on software engineering leadership. This isn’t just about implementing paid marketing playbooks—we’re building sophisticated, creative advertising experiences that speak directly to technical decision-makers and deliver exceptional ROI. You will have the autonomy to test, iterate, and pioneer new approaches.

Responsibilities include:

• Develop and optimize Google Ads campaigns across search, display, and video networks
• Create and manage LinkedIn advertising campaigns targeting software engineering decision-makers
• Analyze campaign performance and iterate on targeting, creative, and bidding strategies
• Conduct A/B testing on ad copy, landing pages, and audience segments
• Monitor and optimize conversion funnels from ad click to qualified lead
• Partner closely with sales development and content teams to align on messaging and lead quality

This role requires working out of our Salt Lake City office four days per week.

Who you are

• Empathetic, low ego, and a humble team player
• Ambitious, self-motivated, and persistent
• Great writer with strong attention to detail
• Quickly picks up new tools and technical concepts
• Has a track record of excellence in previous roles
• At least 2 years of experience in a role focused on performance marketing, demand generation or paid ads management

Bonus points for…

• Google Ads certification and proven experience managing search, display, and video campaigns
• Proficiency in LinkedIn Campaign Manager and experience with B2B lead generation
• Experience with analytics platforms like Google Analytics, Google Tag Manager, or similar tools
• Knowledge of conversion tracking, attribution modeling, and performance optimization
• Experience marketing SaaS products to technical audiences

Benefits

• Competitive salary and meaningful equity in a high-growth startup
• 401(k) with 4% match
• Unlimited PTO
• Fully covered medical insurance

What we care about at DX

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.