Five flawed productivity metrics
Many productivity metrics mislead more than they inform. Learn which ones to trust.

Abi Noda
CEO
Many productivity metrics mislead more than they inform. Learn which ones to trust.
Abi Noda
CEO
See how Etsy built a DevEx initiative that supported their growth from 250 to 1,000 engineers. Their four-pillar approach shows what works at scale.
Brook Perry
Marketing
Etsy's CTO invested 20% of engineering capacity in DevEx. Learn how he convinced executives with financial impact, quick wins, and strategic planning.
Taylor Bruneaux
Analyst
Developer productivity teams often try to serve everyone at once. Learn how Wayfair's approach of targeting innovators first created a more impactful program.
Taylor Bruneaux
Analyst
Learn how to measure the success of your DevEx initiatives with clarity and credibility.
Abi Noda
CEO
Learn why strategic investment in platform engineering can unlock developer productivity and happiness.
Taylor Bruneaux
Analyst
Cut through the noise and measure developer productivity in ways that build trust and drive outcomes.
Abi Noda
CEO
Translate DevEx improvements into dollars saved and earned, so your CFO actually cares.
Abi Noda
CEO
Developer surveys are powerful tools, if you ask the right questions and act on the data.
Brook Perry
Marketing
Surveys aren’t the problem. Bad survey design is. Here’s how to get better answers.
Abi Noda
CEO
SPACE metrics aren't a quick fix for measuring developer productivity. Learn why this framework's co-author says the metrics are examples, not recommendations.
Abi Noda
CEO
Survey your developers strategically, not superficially. Discover how to balance perceptions with workflow metrics for a complete picture of your DevEx.
Erinn Schaal
Customer Success
Define your DevEx team's scope to avoid confusion and missed impact. Learn how top companies craft focused charters and evolve from volunteers to mature teams.
Brook Perry
Marketing
Cycle time isn’t everything. This post shows when it's misleading and what to measure instead.
Abi Noda
CEO
Boost survey participation with better timing, clarity, and messaging. Get more honest developer feedback.
Abi Noda
CEO
Nicole Forsgren’s work is helping shape how teams measure and improve engineering success at scale.
Abi Noda
CEO
Better documentation starts with better investment. Here’s where to begin.
Aaron Suggs
Engineering Manager, Instructure
See how Divvy rethought engineering estimates to improve delivery without burnout.
Bruce Weller
VP of Engineering, Divvy
Most teams don't need to 'work harder' at documentation—they need to work smarter. Learn Canonical's approach to building excellent technical docs.
Daniele Procida
Director of Engineering, Canonical