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DX is Joining Atlassian

DX has entered into an agreement to be acquired by Atlassian for $1B.

Five years ago, we founded DX with a focused thesis: measuring developer productivity is a decades-old, unsolved problem that requires a research-driven approach combining both qualitative and quantitative data.

Since then, our business has scaled profitably and grown rapidly—tripling annual recurring revenue in each of the last several years. Today, DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more.

By joining forces with Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.

Why Atlassian

Atlassian shares the same core belief as DX that understanding and improving the developer experience is what empowers developers to do their most impactful work, unlocking productivity across the entire enterprise.

Already trusted by 85% of the Fortune 500, Atlassian is doubling down in the software space with its new innovations in Bitbucket Pipelines and Rovo Dev, adding to Atlassian’s powerful collection of developer tools.

By pairing DX’s intelligence solution with Atlassian’s AI-powered SDLC tools, customers unlock a powerful flywheel for transformation: using DX data to pinpoint bottlenecks, and then addressing them with Atlassian’s tools and solutions in a targeted, data-driven way.

What’s Next

With AI transforming the future of software, it’s more critical than ever for organizations to have trusted data to ensure AI is deployed optimally and that benefits are fully realized.

To our current and prospective customers: we look forward to continuing to serve you and build with you, more comprehensively than ever before. Here’s how DX customers will benefit from DX joining Atlassian:

  • Increased R&D investment and product velocity—until now, DX has been a largely bootstrapped company, so joining Atlassian unlocks significant resources.
  • Even greater focus on data and measurement to help drive AI transformation in the SDLC.
  • Accelerated customer growth means even more powerful industry benchmarking, and a broader customer community to fuel research.
  • Deeper integration with Atlassian solutions (95%+ of DX customers use at least one Atlassian app).
  • Continued investment in third-party integrations, so organizations can unlock the full value of DX regardless of whether they use Atlassian products.

To learn more about the DX platform, please request a demo today. To learn more about this deal, please see the blog post from Atlassian CEO and Co-Founder, Mike Cannon-Brookes.

Published
September 18, 2025