Frictionless, a new book by Abi Noda and Nicole Forsgren
How leading engineering organizations identify friction and accelerate velocity.
Today, we announced the release of Frictionless, a new book by DX CEO Abi Noda and researcher Nicole Forsgren, offering the first end-to-end system for understanding and improving developer experience at scale.
Across hundreds of conversations with engineering and productivity leaders, one theme has been clear: while organizations agree that developer experience is essential to performance, few have a reliable approach for diagnosing friction or guiding investment. Teams lack visibility into where work slows down. Leaders struggle to align on priorities. And as AI transforms daily workflows, the gap between aspiration and execution is widening.
Frictionless addresses this challenge head-on. The book introduces a practical, repeatable method for measuring DevEx, building compelling business cases, and driving durable improvements. It includes proven frameworks, real-world examples, and more than 100 pages of hands-on workbooks teams can apply immediately.
Frictionless is available on Amazon.